MICHAEL BOYD

Building My Own Brand

9 Years of E-commerce Grit & Growth

9 Years of E-commerce Grit & Growth

BATTLE BORN GROOMING CO

Hey, I’m Michael Boyd. For the last several years I’ve been all in as co-founder of Battle Born Grooming Co., not just associated with the brand but hands-on in building it from the ground up.

I’ve mixed formulas, worked with chemists, designed packaging, set up our website, run ads, and answered every customer email, sometimes all in the same day.

If it needed doing, I did it. That’s how I learned to handle just about every part of running a small business online. Now I’m looking for my next adventure. If you’re out there hustling for your own business or just starting to sketch out a dream, I’d be honored to help.

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From Concept to Connection

Crafting the Brand

To make Battle Born succeed, I rolled up my sleeves and mastered a wide range of skills. Here’s a glimpse into how I drove our growth:

  • Brand Building: Developed Battle Born’s unique voice, visual identity (including packaging & graphics with Adobe Suite), and compelling brand story from the ground up.
  • Content That Converts: Wrote all our website copy, engaging blog posts, product descriptions, and email narratives (Klaviyo/Mailchimp) that built loyalty and drove sales. Produced product photography and video tutorials.
Revenue Acceleration

Marketing & Sales That Drive Growth

At Battle Born Grooming Co., I created marketing and sales strategies that directly impacted our bottom line. My comprehensive approach combined technical expertise with creative solutions to consistently increase traffic, conversions, and customer loyalty.

  • PPC & Ad Management: Optimized campaigns across Amazon, Google, and Facebook that delivered strong ROAS

  • SEO & Content Strategy: Built substantial organic traffic through keyword research and valuable content

  • Email Marketing: Used Klaviyo and Mailchimp to nurture leads and secure repeat business

  • E-commerce Optimization: Enhanced Shopify store with Liquid code and created high-converting Amazon listings

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My Approach to Online Success

Strategy, Action, and Real Results.

I focus on turning good ideas into successful online ventures. My experience, from launching Paradise Found Tours to scaling Battle Born Grooming Co., has taught me the importance of a clear plan combined with smart execution. This means understanding your goals, building a strong online presence (whether e-commerce or web), and using targeted marketing to connect with the right people. I enjoy getting hands-on with projects, ensuring every step contributes to achieving tangible outcomes and lasting growth.

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the power of storytelling for your brand

PROJECT:

Building relationships with diverse people is key to success. I can help you expand globally or deepen connections with your multicultural customers. I turned the challenge of living abroad during a pandemic into a thriving online community by authentically sharing our story.

In this case study, I'll show you how storytelling can help you grow a brand people will love.

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The Takeaway

Ready for Any Challenge

My nine years co-founding and scaling Battle Born Grooming Co. was an intensive real-world MBA. It taught me far more than just how to sell a product online. It equipped me with a core set of abilities essential for any dynamic role:

  • Holistic Problem-Solving: I'm used to looking at the entire picture, from high-level strategy to the finest execution details, and finding practical solutions.
  • End-to-End Project Leadership: I can take an idea from concept through development, launch, marketing, and ongoing optimization.
  • Adaptability & Resilience: Building a business from scratch means navigating constant change and overcoming obstacles. I thrive on that.
  • Strategic Execution: I don't just plan; I get my hands dirty and ensure things get done effectively and efficiently.
  • Data-Informed Decision Making: I know how to use data not just to report, but to drive meaningful action and improve outcomes.
  • Customer & Business Empathy: As a small business owner myself, I deeply understand both customer needs and the daily challenges other businesses face. This empathy translates into more effective marketing, better user experiences, and stronger business partnerships.

Ultimately, I bring a founder's mentality, resourceful, proactive, and dedicated to achieving results, to every challenge I undertake.

Michael boyd

20 years of building online businesses

What problem can I help you solve?

  • Launch & Grow Your Online Presence
  • Craft a Brand That Captures Attention
  • Create Content That Connects With Your Audience

Schedule Your Free Consultation

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Michael Boyd

DIGITAL MARKETING STRATEGIST
Let’s work together to create something remarkable and take your brand to new heights! Feel free to reach out to me with any inquiries, and I’ll be more than happy to demonstrate how I can deliver outstanding results for your business.
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